![]() ![]() The market expectations are understandably heightened at this point. Bulls will argue that it's a good sign heading into a quarter in which analysts are targeting a similar 21% year-over-year drop on the top line, but the stock is trading a lot higher now. The stock moved sharply higher last time out despite posting a 20% decline in revenue. 2 when Blue Apron reports its second-quarter results. Yruma actually has a neutral rating on the stock, but pointing out that the Blue Apron has gotten over the initial operational issues at the fulfillment center it opened last year and arguing that the stock's valuation seems reasonable seem like bullish arguments for a sector weight rating. ![]() Selling through Costco and other potential outlets remains a small niche relative to its flagship mail-order platform, but the brand exposure and access to new customers make this a great move for Blue Apron. Blue Apron began selling its meal kits through Costco in May, and Yruma reports that expansion of the partnership through more Costco regions locations continues to go according to plan. The week capped off with KeyBanc analyst Edward Yruma putting out a fairly encouraging note. There's never a dull moment when you have a busted IPO on the comeback trail with a large pool of short-sellers. The shares have gone on to break through the $3 ceiling, something that doesn't make the rumor any less likely but it will make it more expensive for a potential purchaser. A little birdie told me $APRN will be acquired by a grocery store chain for $3 or better
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